JKMA
PERFORMANCE MARKETING | social media
Scaling to 1,200 Monthly Sales with Age-Old Wisdom and New Age Marketing
Fearless Tea, rooted in a 150-year legacy of premium tea cultivation, was at a crossroads. With a history as rich as its brews, the brand found itself struggling to translate its offline eminence to the online world, with a particularly low price point of Rs. 250 average and Rs. 400 AOV presenting a steep hurdle.
Targeting a Mature Demographic on Social Media
Our ad testing phase, spanning 40 days, unearthed a goldmine – the untapped audience of over-40-year-olds on Facebook, a demographic with a cultural penchant for tea. We seized this insight to tailor our ads, veering away from product displays to captivating imagery that embodied the essence of tea.
Localized and Culturally Resonant Messaging
The breakthrough came with the colloquial yet powerful tagline “Baap of Kadak Chai,” tapping into the local lexicon to forge a deep connection with the audience.
Cost Cap Campaigns and Social Proof
We fine-tuned our strategy with cost cap campaigns to maintain efficient spending while leveraging post IDs to amass social proof, amplifying trust and credibility.
PERFORMANCE MARKETING & SOCIAL MEDIAL
Performance marketing leverages data-driven strategies to optimize campaigns for measurable results, while social media amplifies brand visibility, engagement, and customer connections across digital platforms.
